Thursday, August 10, 2017
Work smarter not harder! This is about juggling tasks, tracking time, writing your business plan, Amazon Book Marketing, andVideo Marketing
I've been wanting to write a blog about all these free and low-cost tools I've found to increase my productivity but haven't had time so I just typed out this email to a friend/colleague and decided to post this instead. If you are interested in any of these items you'll have to research them yourself but these items have made a huge difference in my life in the past month.
Thanks. Yes. I really enjoyed our lunch or first visit, and we should totally do that again when you have free time. I've always wanted to focus on my docu-series but I couldn't figure out how to get it to pay for itself. I started working with Liz back in 2014. I was even accepted into the long term Portland State Business Development program a few months later but then I was just too ill to accept it. Now for about a year, I'm better. I started meeting with her again last fall when I had the Portland Video Memoir idea in addition to my other 2 or 3 things. I was selling stock video footage, freelance film work, and Consciousness Continues and then Portland Video Memoir but everything was all concept and very little income except for friends I networked with who hired me. She helped me connect to all these different programs and classes. She got me signed up for these 2 (1 day) classes PCC (value of like $385). It was how to do a marketing plan and then online marketing. And then as time went by I knew in my heart I just wanted to work on Consciousness Continues but I was trying to figure out a way to fund it.
I started my business plan about a month ago. I tried all these different resources that just did not fit with my brain. I tried the score free template, live plan, and then finally enloop. I love enloop. It automatically fills in portions of your business plan and updates automatically when you change figures. It is 19.99/mo but I think it is worth it. I got my money back from liveplan it was just like the fillable word docs to me.
So Here I was doing the enloop plan and I was working on my marketing plan and thinking about how I didn't want to do Portland Video Memoir because it is all sales and no time for work. And I looked up information about how to make money with my book. I had made about $400 without doing much advertising. And then I saw this post on Amazon forums about advertising. I saw one guy say that another successful writer and marketer says to advertise even if your cost of advertising is up to 100% of your sales because the Cost of advertising to sales figure shown only counts for copies sold and not kindle pages.
Then I got thinking that I had already made a few hundred dollars from my short film with zero advertising. What would happen if I advertised? So then I researched what is the best way to advertise tv shows and found that pre-roll ads on youtube are inexpensive and very effective. I also did an Amazon Kindle Marketing ad that says "If you love the short film and docu-series, you are going to love the book" Funny thing is it hasn't sold many books but my viewership on the short film and episode 1 has tripled in just a few days. So I did a marketing projection and I think if I continue putting out episodes every few months, and increase my advertising budget. Plus the $4000 from my IDA (this is a matched savings program in oregon) towards those expenses. I can actually create perpetual income for the future. I'm very excited.
I also came across 2 other really useful tools in the past few weeks. Working at home has been hard to stay focused during summer time because my children are very distracting and I have several household tasks that have to be kept up on. So I found this desktop app, it's a beta but it's called skedpal, it's free but has a learning curve with it that took me a few days. What is really cool about this app is that it connects to your Google calendar and then you fill in tasks and prioritize them in skedpal and it fills in your time with projects budgeting what you should do when. When you miss something it automatically updates to what your current priorities are but only projects out 4 weeks because it is alive and changes as time goes to what your needs are.
On top of that I started using this other program called toggl. Toggl tracks your time. So you fill in what you are working on and it is easy to use. You put who the client is as it tracks what you do. So then at the end of the week you can see what you are really spending your time on. I find it very satisfying. Though it is really meant for desktop type stuff but I'm sure there is an app to use for non desktop stuff.
In the past few weeks, I've increased my productivity a ton. But Enloop business plan online program really helped kick start it. along with the skedpal.
I love your suggestions too. I love sharing information and always enjoy your emails.
Talk to you soon, let me know if you have time to plan a lunch or visit sometime. "
That's it. I know it's weird to read a random email but I don't have time to make an actual blog post.